By: Clint Boulton, eWeek
No doubt many people have read about and have had time to parse the ramifications of Google allegedly building a rival to Amazon’s Prime two-day shipping service. Aside from denting Amazon’s e-commerce armor, Google could also gain some valuable customer data to target consumers with ads. The crux is that Google Product Search would offer users the option of paying to have goods they find through the comparison engine from retailers shipped to their homes that same day or the next. Participating retailers for this service could include Gap and Macy’s.
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